Advertising Communications and Promotion Management by Larr Percy 0000-00-00 00:00:00

Find Deals & eBook Download Advertising Communications and Promotion Management

by Larr Percy
Book Views: 10
Advertising Communications and Promotion Management by Larr Percy
Author
Larr Percy
Publisher
Date of release
Pages
0
ISBN
9780071146678
Binding
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
5
35
Verified safe to download
See available formats

Book review

To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors’ extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and other fields to give students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies.

In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with emphasis on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.

Find and Download Book — Advertising Communications and Promotion Management

Click one of share button to proceed download:
Choose server for download:
Advertising Communications and Promotion Management
14 mb
3 min
PDF
Advertising Communications and Promotion Management
3 mb
3 min
ePub
Advertising Communications and Promotion Management
16 mb
5 min
TXT
Advertising Communications and Promotion Management
2 mb
5 min
MOBI
Get It!
If not downloading or you getting an error:
  • Try another server.
  • Try to reload page — press F5 on keyboard.
  • Clear browser cache.
  • Clear browser cookies.
  • Try other browser.
  • If you still getting an error — please contact us and we will fix this error ASAP.
Sorry for inconvenience!
For authors or copyright holders
Amazon Affiliate

Go to Removal form

Leave a comment

Readers reviews