Interdependencies in the Discovery and Adoption of Facebook Applications: An Empirical Investigation by Philip Mayrhofer 0000-00-00 00:00:00

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by Philip Mayrhofer
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Interdependencies in the Discovery and Adoption of Facebook Applications: An Empirical Investigation by Philip Mayrhofer
Author
Philip Mayrhofer
Publisher
Springer Gabler
Date of release
Pages
172
ISBN
9783834938862
Binding
Paperback
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Facebook Platform is a prominent example of an internet-based service for which third-party developers can offer small add-on programs, which are often referred to as applications. The distribution of success of applications is highly skewed. This market structure with few blockbuster applications and a long-tail of unpopular ones is common in the media, entertainment and software industries. Philip Mayrhofer compiled individual-level survey data as well as an original panel data set of Facebook applications in order to examine the market for Facebook applications in detail. Specifically he identifies interdependencies such as bandwagon effects between users and spillovers between applications and analyzes whether they contribute to the concentrated market structure. ‚Äč

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